Canadian Championship Poker
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Provincial Casinos
Securing the right Host Casino is a key element in building on the success of last years Championship. Negotiations are underway with potential hosts for 2008. Once the Host casino has been selected, dates can be set and remainder of promotional effort can begin to be rolled out. Personal contact will be made with all casinos to solicit support in communicating our event to their regular players as well as working out a satellite package to send representatives to the tournament at a greatly reduced cost to the players.
Player Acquisition
Previous experience has shown us that we can anticipate 25% of the entrants to walk up and pay the entire entry fee from the local market, 25% to enter from poker hotbed in different cities and 50% of the players to be generated from smaller entry satellite tournaments run in host casino and other casinos throughout the Country. A full promotional effort will be launched encouraging participation including ads in various print mediums, in-casino signage throughout the country, TV and radio ads in poker related programming both over the air and through the internet.
Corporate Partners/ Sponsors
Key to the continued success of our events we will be more aggressively targeting specific companies to move some of their advertising dollars to promote their businesses to our core player base, who tend to be affluent males between the ages of 25-54. This target demographic is generally hard to reach and once convinced tends to be extremely loyal to companies and products who are associated with and show support for their interests.